First published HERE by Bennington Banner on January 10th. By Adam Samrov.

Time Warner subscribers in both Hoosick and Cambridge are likely to see their bills increase nearly 10 percent starting on Feb. 1.

As operational costs rise and stations demand money from providers like Time Warner, costs inevitably get pushed onto the consumer, said Jeff Unaitis, vice president of communications for the upstate New York region.

“There’s never a good time to adjust pricing. In recent weeks we have been sharing that rising programming fees and operational costs have a real impact on customer rates,” Unaitis said in an e-mail on Friday afternoon.

The largest increase comes from the standard service, or analog lineup, which is considered to be channels from 2 through 79. The cost will go up from $55.05 to $60.50, a $5.45 or 9.6 percent jump, in Hoosick, and from $56.45 to $61.95, a $5.50 or 9.7 percent jump, in Cambridge.

“Rate adjustments help with those costs,” Unaitis said. “We not only have employee costs going up but also programming costs as well.”

Recently, Time Warner has been battling Fox over demands that TWC pay for the use of Fox’s broadcast signal.

“We’ve negotiated with cable companies, like ESPN for example, for years,” Unaitis said. “In a challenging economy, however, a company can’t rely solely on advertising revenue.”

Costs for most of Time Warner’s services, including their “All the Best” packages, are going up anywhere from $4 to $7 per month depending on the complexity of the package between television, internet and digital phone service. But with the price hikes come more television choices.

“We’ve doubled our (numbers of) high definition (HD) channels and we have nearly 90 channels of start over,” Unaitis said, referring to the technology to begin a show again even if the first few minutes is missed. “We’ve really made a big investment in the technology.”

Rates for basic cable, considered as channels 2 through 22 in both areas, will not change. Hoosick subscribers pay $12 per month for that service, while Cambridge is charged $9.10 per month.

Basic cable rates for New York state are regulated by the Public Service Commission in Albany and those rates haven’t changed in a few years, Unaitis said.